Live Support software such as Live Chat Software is underused by online businesses, especially the online ecommerce stores.
In the online ecommerce world where a significant percentage of the purchases are made on impulse, live chat software can increase sales conversion by up to 10 times, according to research. If this is unbelievable, consider this statistic: according to Forrester Research, 2% of all shoppers leave a store without a purchase! And it's not rocket science finding out whether this is happening to your online store.
Take the average active online ecommerce store which throw out tantalizing promotions during holiday seasons (like Black Friday, Cyber Monday, Thanksgiving) to rein shoppers in. However, most ecommerce stores stop short of proactively converting these traffic into purchases. Without Live Support, customers could end up being frustrated with error messages, uncomprehensive shipping details, lack of refund policies etc, and simply head off to a competitor's website.
If your promotional campaign is truly effective at luring shoppers into making that online impulse purchase, then you need a good Live Chat Software to field these queries as they come in, in real time. Capture your leads with a good Live Support software before they leave your site, because live customer support is most critical for converting leads into actual sales.
A popular and easy to use live chat software to consider would be Zopim.com. They have a feature called Intelligent Trigger that can automatically trigger off a preset message to any customer with a particular browsing pattern you want to target. For example, if you want to send a certain promotional code to shoppers from a certain country, after they browse a particular set of products, you can do so with Zopim Live Chat. They have a 14 day free trial and also a free package for ecommerce stores with a budget.
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