How are you currently interacting with your customers online? Are you engaging potential customers as they come onto your site? Do you provide any live customer help, like Online Chat Software?
Most online businesses, especially online stores, have no idea who is browsing which products at any given time. Without real time analytics that come with most online chat software, they simply can't have any insights on the potential customers that are visiting and exiting their online stores.
Yet there is an increasing need to enhance interaction with customers as relationships become more transparent on the internet. Online interaction has gone beyond email or that elusive call routing machine. Live Customer Help is the rage for big online businesses with the budget to spend, and most small businesses and even the giant ones like Walmart have a Twitter account. As usage of social media picks up, communications between shoppers and businesses are increasingly been placed out in the open on Twitter and other online assets. Long gone is the one-way corporate looking website chock full of marketing bullshit.
Having support readily available for potential customers not only enhance interaction, but also helps build trust. Adding a personal touch to your website, via live customer help or an online chat software like Zopim.com, puts a voice to an impersonal online store. Without live customer help, without an online chat software, it's almost impossible to enhance interaction with customers when they are surfing on your site, and build the trust early on.
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